ABOUT ERIKA
Born and raised in Mexico city, Erika arrived to London in 2012 after quitting her job in Mexico and change her stable financial life to chase her dream in Fashion. .She did a Master’s degree in International Fashion Marketing at the British School of Fashion . After launching two collections and partnering with some brands to push Mexico’s arts and crafts in the UK and Europe, the unexpected happened and everything changed, the Pandemic. A challenging time for the fashion industry but a call to action for climate change. After she spent one year lockdown in London re-structuring her company business model she went back to Mexico and visited some indigenous communities to take the first samples of what will be her next project ‘Koua Studio’. Erika recently completed the Cambridge Institute for Sustainability Leadership’s “Women Leading Change: Shaping our Future” course. She is committed to championing and empowering artisans to contribute to closing the gender gap which still exists in many sectors of the industry and she is currently pushing initiatives which contribute to make fashion circular empowering at the same time local communities in Mexico. She believes in the power of collaboration and lives up to their truest calling and aim to leave a footprint in the fashion industry but mostly in the artisan’s life.
AS SEEN IN
Her company
“I want to make an impact on my people’s life, the artisans. Specially on women who are socially more in disadvantage. At the same time I want to contribute to slow down the fast fashion wave connecting designers with a beautiful and transparent production process, encouraging them to use our textiles for their collections. This is the mark I want to leave in the world.”
Erika Alvarez