Circulating my wardrobe

RENT & BUY MY WARDROBE

I need to confess that I was a fast fashion victim. But what does fast fashion mean? According to goodonyou.eco is defined as “cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed to meet consumer demand.” In my point of view it also falls into the idea of create desire and make consumers to dispose clothes as fast as possible so brands can sell more and more while accelerating their supply chain they get cheap labour and cheap materials. That is the dirty game of fast-fashion consumption.

As I have said before the pandemic was a wake up call for most of us to rethink our purpose but mainly for climate change, that was the moment when I started Koua Studio and I changed drastically my consumer behaviour towards fashion. I’m particularly fan of wearing luxury brands because of its brand heritage, creative art and the power they give me when I wear them. But what is really behind a luxury brand? It’s not just its longevity that makes it sustainable is the value that can be added now if you know how to consume them.

The following diagram shows one of the ways I consume fashion nowadays.

Apart from the added value they give me, I can recover the investment , help to stop the fast fashion wave and give the chance to someone else to wear it too!

Before sending the items to the new owner. I always make sure they are sent to the dry clean and in its best version possible. Visit my shop https://www.erika-alvarez.com/shop . There are always new items coming in depending on the season. Those that I decide to set in circulation and I give a second life and make my ROI back.

Contact me if any question.

Eri x