Chloè driven by purpose.

Yesterday I attended such an inspiring talk of Riccardo Bellini currently the CEO of Chloé. It took place at Jesus College at the University of Cambridge on a Tuesday lovely evening. Me and my friend we decided to make a tour around trinity college before the event. It wasn’t my first time there but is always good to come back!

Riccardo is a great leader who bets for a more responsible and purposeful fashion, he talked about Chloé’s path towards a transformation of the brand into a purpose driven model and I honestly went out of that conference feeling very inspired and more sure than ever that direction that my business is taking is the right one.

Luxury brands are now betting more for handmade materials that supports social causes and are driven by purpose, inspiring designers and fashion labels to make a positive impact like Chloé is doing. Riccardo explained that Patagonia was an inspiration for them and they spent time studied their business model in order to become Bcorp and to be the Patagonia of luxury brands.

Chloè got the BCorp in one year and a half but the most interesting thing is the the way Riccardo perceived the Bcorp certification, as a great achievement yes but more as a cultural transformation within the company and himself taking in consideration that the way you create social change in fashion is by leading to inspire .

There was couple of questions from the audience which Riccardo answered in a way that made me philosophize regarding some topics the fashion industry is facing right now. He mentioned that in such a position that he is he needs to take very difficult decisions where it seems to be sometimes a little bit of incongruent like for example cutting all the cotton production at once will affect many families in local towns which depend economically from those jobs but at the same time you are harming the environment and it’s true! it’s finding a balance to take actions within big companies like Chloé to make a real positive impact.

I did made him a question but I will share it with you in my upcoming podcast …

I hope you find it useful

Eri x