Dior Cafe at Harrods

When flavour meets Luxury

Dior not only created a spectacular illumination outside Harrods this year the Fabulous World of Dior took part and was showcasing the best of the brand’s heritage and last collection. The flavours of the cafe remained from 10 November to 3 January, serving within Dior Luxurious vibes delicious breakfast like caviar omelette, a selection of pastries, roasted chestnut velour or a risotto which was my dish. The space was decorated with gingerbread, Dior motifs and gold tableware. You could have the chance to take a little bit of the whole Dior cafe experience at home with you in the shape of Saddle and Lady Dior bags, J’adore perfume, and Oblique suit gingerbread biscuits.

Dior Pop-up at Harrods.

Designed as a cute gingerbread house which represents Monsieur Dior’s atelier, the pop up is offering ready-to-wear, accessories and shoes of Maria’s Grazia’s first collection to Dior. Customers will have the option to personalise their items with their initials or embroidery on the Dior book tote bag. They will also have the opportunity to enter the secret wings of 30 Montaigne to see the House and its creations in a behind the scenes tour, where they will see the iconic Lady Dior bag transported by a conveyor belt. Such an unforgettable experience.

On my point of view as a fashion marketer a very good strategy from the Luxury brand to make it inclusive and make the visitor to belong to the Dior World and become aspirational and potential buyers.