Make it Perpetual

I’ve always thought that your are what you eat, think and what you wear. Yes! Red flag for those who are just eating McDonalds, feeding the impostor syndrome thoughts and wearing Shein.

The first thing that people respond towards this statement is “I don’t have money to buy those expensive brands” but if you make a calculation on how much they’re spending in those ‘cheap’ garments (which are not cheap because someone else is paying the price for producing them) is even more than investing in 3 high quality garments a year that will last much longer, yeah it won’t be new but will be more environmental conscious and fair paid not sacrificing necessarily your style.

The big issue and the challenge is to change our mindset towards the right way to consume fashion. My wardrobe nowadays is based:

  1. In buying less, but smart.

  2. Investing in classic pieces.

  3. Renting some others for certain events (like weddings, parties, etc).

  4. Restyling some garments with my textiles.

  5. Resell those that I think I can give a second chance and recover the investment (specially from luxury brands).

  6. Loan some others to support fashion brands that I love.

Let’s stop wasting natural resources and money! Let use more our creativity to mix and match accessories with classic pieces to make outstanding outfits and invest in clothes for a real connection with a brand for their values, their social commitment I bet will make you feel more better is exactly the same feeling like when you eat a protein poke bowl and boost yourself with positive thoughts!

I hope this article was useful to start changing your mindset and let’s keep the discussion on instagram!

Lots of love

Eri x

Here are some of my favourite outfits with some classic pieces.

Here are 10 pieces which are key to a perpetual wardrobe.

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