Make it Perpetual
A perpetual wardrobe that will last longer. The first excuse to invest on it is money but if you make a calculation on how much you're spending in those cheap garments is even more than investing in 10 high quality garments a year that will last much longer without sacrificing necessarily your style.
I’ve always thought that your are what you eat, think and what you wear. Yes! Red flag for those who are just eating McDonalds, feeding the impostor syndrome thoughts and wearing Shein.
The first thing that people respond towards this statement is “I don’t have money to buy those expensive brands” but if you make a calculation on how much they’re spending in those ‘cheap’ garments (which are not cheap because someone else is paying the price for producing them) is even more than investing in 3 high quality garments a year that will last much longer, yeah it won’t be new but will be more environmental conscious and fair paid not sacrificing necessarily your style.
The big issue and the challenge is to change our mindset towards the right way to consume fashion. My wardrobe nowadays is based:
In buying less, but smart.
Investing in classic pieces.
Renting some others for certain events (like weddings, parties, etc).
Restyling some garments with my textiles.
Resell those that I think I can give a second chance and recover the investment (specially from luxury brands).
Loan some others to support fashion brands that I love.
Let’s stop wasting natural resources and money! Let use more our creativity to mix and match accessories with classic pieces to make outstanding outfits and invest in clothes for a real connection with a brand for their values, their social commitment I bet will make you feel more better is exactly the same feeling like when you eat a protein poke bowl and boost yourself with positive thoughts!
I hope this article was useful to start changing your mindset and let’s keep the discussion on instagram!
Lots of love
Eri x
Here are some of my favourite outfits with some classic pieces.
Here are 10 pieces which are key to a perpetual wardrobe.
Bottega Veneta to last forever.
On my search to look for sustainable and luxurious trendy bags , I found the candy cassette leather shoulder bag from Bottega Veneta which ended up to be one the best purchases of my life. Not because of the beautiful design but because of the values of the brand. Bottega Veneta is now offering lifetime warranty with its new Certificate of Craft program, a new service that “offers unlimited refresh and repair" for any Bottega Veneta handbag this program has just convert my bag in a very good investment. Why? Because I can either resell it when I get bored of it and pass the lifetime warranty to someone else or I can inherit it. It takes days, not hours, to make their products. According to Leo Rongone, CEO of Bottega Veneta they are designed to last forever. The brand’s new commitment to craftsmanship brings me back to the concept of intrecciato a technique that was developed in the 60s by this Luxury house as a result of the Veneto region in the north east of Italy where Bottega Venetta headquarters were located. Intrecciato means braided in Italian is a technique to weave this thin leather together into thicker to build more durable pieces and it has become an iconic technique for the brand. This bag is very useful for night outs where you just need to carry your phone, and essential make up but not more. Have a look on the different colours available clicking this link : Bottega Venetta Mini Cassette bag.
Vivienne Westwood: Leaving a legacy.
Vivienne Westwood
Vivianne Westwood (1941-2022).
We need more people like Vivienne Westwood to change the industry. She was a truly inspiration for me and for many people for sure.
With her mantra “buy less, choose well, make it last” she was one of the first women who encouraged me to change my consumer behaviour through fashion but also to raise my voice to fight against many injustices that are happening in the world, specially when it comes to the role that women play in the society. and the unfair wages paid to people making our clothes. She also taught me how to be sexy, rebel and how to be myself without apologising.
Vivianne Westwood is a legacy and her impact over the last 60 years has been enormous and will continue into the future with her family announcing the launch of ‘Vivienne Foundation’ next year which will be focused to solve issues related to climate change, war, human rights and capitalism to honour her life, design and activism.
Below find some pictures of me wearing an outfit from her last SS22 collection and if you want to see her collection highlights at the V&A museum please follow this link https://www.vam.ac.uk/collections/vivienne-westwood .
Eri x
Vivienne Westwood Photograph by Juergen Teller, 1993.
